Reviews as a Marketing Tool
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. Clients regard highly the opinions of other clients concerning a business. Whatever the company says about itself and its products or services is considered marketing that can only be confirmed by an outsider’s testimonial. Ratings and reviews, therefore, have a great influence on consumer’s decision making. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Positive testimonials will boost the sales of a company.
Websites settings and configurations allows business to control what they want to be visible on the website. The control of reviews are limited when using some sites. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Positive reviews from established and renowned companies improve a company’s image. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is one of such plug-in offered through Google. Google places reviews displays three reviews at ago. To suit the theme and website design, the review panel can be modified from the configuration settings.
Another common site for reviews is Yelp.Yelp is designed to only feature real customer’s reviews thus making it credible. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook is also a social review site whose contents can be embedded to a website.
Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.